During these uncertain economic times, consumers will spend 21% more online from Thanksgiving to Christmas than consumers spent last year during the holiday season according to Forrester Research. Forrester predicts that online retail sales will reach $33 billion during Thanksgiving to Christmas compared to 27 billion last year. Moreover, consumers will do 75% or more of their holiday shopping online.
[ add comment ] ( 38 views ) | permalink |
( 3 / 5860 )
Every Web site has its own unique address, called a domain. It is no secret that .com domains are getting harder and harder to find.
Statistics vary, but a good number of web site visitors type a topic or keyword, add .com and search for it or simply enter the term directly into their browser. Since search engines dominate web advertising, the benefits of recognizable and memorable domains are clear -- spend less time and money on advertising. But there are only a limited number of .com addresses available and they continue to fly off the shelves. While purchasing an existing name through a reseller can be costly, the cost of a new domain remains modest.
So if you have not considered this inexpensive way to advertise or do not already own a domain, contact us to choose a domain name, register it, set it up on our server and direct it to your web site.
[ add comment ] ( 31 views ) | permalink |
( 3 / 6347 )Now that we are in the dog days of summer, it is time to think about marketing for the Fall rush. What marketing techniques do U.S. small- and midsize- business owners say are critical to driving business? Well according to Interland:
1. Community relations 55%
2. Website 47%
3. PR/media coverage 31%
4. Direct mail 26%
5. Yellow pages 23%
6. E-mail 21%
7. Newspaper ads 21%
8. Search engine keywords 18%
9. Telephone marketing 10%
10. Outdoor advertising 10%
11. Magazine advertising 6%
12. Radio Ads 6%
13. Web banner ads 5%
So your business website is number two on the list and if we include the use of e-mail, search engine keywords and Web banner ads, its a whopping number 1.
Is your site ready to sell visitors on your company, products and services? Now is the time to look at your site from the visitor viewpoint. Does it
· Project the right image?
· Portray your business in a way that inspires confidence?
· Sell the visitor on taking the next step of contacting you?
If your answer to any of these questions is No you are shortchanging your sales. Contact us for free consultation regarding a web site tune-up.
Do not ignore the power of E-mail: E-mail offers the opportunity to extend and accelerate the customer's next visit or purchase, and, perhaps more important, drive long-term customer relationships in a cost-efficient way by capturing and leveraging the knowledge gained over time. Visit E-mail Campaign Help for details.
Call or E-mail us about how you would like your web site to better serve your business or if you have ideas about future newsletters.
[ add comment ] ( 10 views ) | permalink |
( 3 / 6293 )It's never too early to start thinking of ways to attract more customers by driving them to your web site and translating their visits to sales. Even for retailers, it may seem like a long way to go before December, but according to the 2007 Holiday eSpending Report, shoppers are hitting their favorite online stores well ahead of time and some have even finished their holiday shopping.
So now is the time to promote your web site, using tools and tactics that gain or maintain an online edge. Web promotion is a mix of many things, beginning with pay-per-click advertising, search engine optimization, word of mouth marketing, public relations campaigns with press releases and articles, blogs and even traditional advertising with your Web [address] prominently displayed.
Driving customers to your site is essential, but don’t neglect to analyze what they do once there. We suggest creating a fine-tuned campaign with specific, measurable goals targeted at potential customers. Then simply do the math to learn if you are meeting your ROI.
Interested? Call today to discuss your Fall Campaign.
Best regards,
Kevin
Kevin, MBA
RP Design Web Services
Marketing Manager
WEBSITES MEAN BUSINESS
1-800-847-3475
www.rpdesign.com
[ add comment ] ( 30 views ) | permalink |
( 3 / 6249 )
Subscribe
