According to Deloitte, 66% of internet users would click on more online ads if they were better targeded. 2,081 US Internet users were surveyed ranging from 13-75 in age. The study shows that 3 quarters of 25-41 and 13-24 polled they would accept online ads in exchange for free content. The 13-24 years old who visited the sites the fewest per week, 72% they
would click on more if the ads if the ads were more relevant compared to 67% of 25-41 stated they would.
Ads found in the search engines are the important. According to the study, 78% respondents found the most useful ads by performing keyword searches.
Companies are in competition for the 27.5 billion that will be spent on the search engines in 2008. According to Emarketer, Google, Microsoft, and Yahoo spent more than 11 billion. It is expected that Google's paid search will reach $16.6 billion next year a 42% increase.
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