Web Marketing More than a Pretty Web Site

Struggling with Web Marketing? You Have Come to the right place for Web Marketing.

Web marketing requires more than just a pretty web site. Web marketing gets your name noticed by the search engines and web marketing drives traffic to your web site.

The Internet is a great way to get and service customers. Unfortunately, just having a website is not enough.

Your web site competes with a quarter billion other sites for people's attention so without planning, your web site will be lost in an ocean of competing sites. To grab attention, you need a finely tuned, professional class web marketing and advertising strategy that begins with a well designed website. Note: If you are uncertain about how popular your web site is, please request our free analysis.

Our web sites are professionally designed to be visible to search engines and attract as many visitors as possible. We do not use off-the-shelf templates or design with frames that are the kiss of death for search engines. RP Design uses professional tools with the goal of getting your business noticed by the search engines. A well-designed site will help you get noticed, but by itself is simply not enough.

To stand out from the crowd, a marketing campaign is needed. Our custom marketing campaign first determines exactly who is your target customer, and then determines the most effective way to attract them to your site. We consult with you to examine your business, its competition and where you want to be positioned. We analyze the traffic to your site -- where it's from and what visitors want.

Taking your market goals and budget into account, we develop a program that may include Search Engine Optimization, Viral Marketing & Social Media, and Search Engine Marketing.

Choose your marketing service:

• Advertising Services Whether you are simply looking for print services or an integrated marketing campaign that includes print, Web, E-mail and other media, then we are your one-stop shop for all your advertising needs.

To be effective, your web presence must support all other facets of your marketing campaign as well as your sales efforts. Whether you are new to the advertising process, or a marketing veteran, you will appreciate our focus on quality, consistency and service.

We take the time to discuss your goals, and then we help you avoid the typical, costly mistakes by recommending the best use(s) for your advertising budget. Because of our extensive marketing background, we understand what works, and more importantly, what doesn't!

• Search Engine Optimization (SEO) is the process of improving web site traffic from search engines via natural search results. According to Wikipedia, Organic search results are listings in search engine results pages that appear because of their relevance to the search terms, as opposed to being paid advertisements. It is the first step in your web-marketing program. Customers are driven to the web site by constructing META tag pages that rank high in the eyes of search engines. The effort is continual as more and more sites are listed each day, competing for "top spot" listings. Higher search engine listing will lead to more visits from people looking for your products or services. In order to get your organic rating up, you need to be as appealing to search engines as you are to human visitors. Making your site appealing to the search engines takes a combination of technology and marketing prowess.

Let our SEO Professionals Web advertise your business as they have done for so many others.

• Sales Copy/Content In the land of search engines, content is king. The quality and relevance of your web site content is the biggest factor in successful search marketing. Well-written content is the key in search engine optimization rankings. This is why our professional writers optimize your content for the search engine as well as human visitors, insuring at a minimum it:

Describes how your product or service benefits the user.
Develops case studies.
Guarantees and highlights your promise in your website.

• Link Popularity is another key component in your websites search ranking. The more high traffic rank links to a website, the better the position of the web site. We work to insure relevant, high traffic links to your site.

• Blogs & Forums

Blogs are a great way to keep your web content current, and search engines automatically "tune-in" to many Blogs. According to Universal-McCann, 77% of active Internet users read Blogs. Posts must be valuable, and have relevant content. Topic ideas might include posts about your products or services, feedback you have received from visitors, or just something that interests you, and is related to your website. Update your Blog frequently to ensure your readers will keep coming back. It takes hours per week to keep your Blog content current. Do not have the time? Let us do it for you.

Forums are online discussion communities that attract active Internet users. If you can get a popular forum started, and turn active, trusted users into "moderators," than a forum can almost run itself. If not, we can help.

• Our SEO Services To get the most out of your investment, we focus our time and effort on Google without ignoring the two other main search engines Yahoo! and Bing (MSN).

According to Comscore's April 2009 Study, Google led the U.S. core search market in April with 64.2% of the search conducted, followed by Yahoo! (20.4%), and MSN (8.2%).

We will:

Enhance site content to attract key search engines.

Provide Daily Feedback & Analysis through Site Statistics.

Assist with Keyword Development.

Categorize content to ensure that it makes sense to both human and search engine visitors.

Post Blogs.

Post Forums.

Add Meta Tags to your web site; Add descriptions for each page, titles, keywords, and "ROBOT" instructions.

Create Links.

Provide monthly feedback with regard to keyword and phrase progress with the search engines.

Submit web sites to Search Engines such as Google, Yahoo, Microsoft, and Directories such as DMOZ.

Run Reports on Keywords.

• Local SEO If you are like many businesses, you may be paying a hefty price for an ad in yellow pages. But if someone uses the search engines to locate your business instead of the Yellow pages (and ask anyone under 35 when the last time they used Yellow Pages was), they may find the name of your company, a little bit of info, and next to it, the words "More Info." The search engines gather as much as they can about your business from many sources, but that information may be inaccurate or out of date or worse your business may be missing entirely.

If your information is displayed in Google Local already, why not take control of it? And if not, why not get your information up there? In either case, let us help.

• Search Engine Paid Advertising or Search Engine Marketing (SEM) is an internet marketing technique using paid advertisements to increase traffic to your website.

• Pay for Placement programs have the advantage of quickly routing targeted prospects to your web site. These include:

- Pay-for-Click (local and nationwide): The web has changed the customer acquisition game for those who sell everything from flowers to fine art. But until local pay-per-click, it has not rivaled the Yellow Pages for dentists, plumbers or other small businesses that rely on local customers. With either pay-per-click, advertisers fork up only when someone actually clicks on the web site listed on the ad. The program impact is immediate - within hours of submitting your application.

Pay Per Click programs such as Google Adwords, Microsoft Adcenter, and Yahoo! Search Marketing will bring your web site traffic within hours of opening up an account and setting up your ads. These ads are targeted specifically to your products or services, providing quality leads. These programs are measurable and surprisingly cost-effective.

- Pay-per-Lead: If your target customer is a small business, this may be the program for you. After enrolling in this program, you receive leads from prospects that are requesting your products or services.

Our Services

Create ads and keywords for pay per click programs in Adwords, Microsoft Adcenter, and Yahoo! Search Marketing.

Maintenance of keywords for Adwords, Microsoft Adcenter, and Yahoo! Search Marketing.

Consulting for pay per click advertising.

Integrate Google Analytics with Websites.

Run Reports.

• Viral & Social Media Marketing

Viral Marketing refers to modern marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. Do not confuse viral marketing with computer and pathological viruses themselves, as viral marketing only models the idea of a marketing message spreading like a virus.

The goal of Viral Marketing Campaigns is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.

The impact can amaze. Take this fact for example: There are 20 hours of video added to YouTube every minute. By tapping into this existing network, you can take advantage of the great numbers of users watching these videos.

Social Media refers to modern existing social networks that are widely used, and usually have a specific, target demographic. Social networks can either be utilized on their own, or be the focus of a viral marketing campaign.

Social Media can be thought of as electronic word-of-mouth. It is a known fact that word of mouth is the best type of marketing, so RP Design utilizes social media and viral marketing to its full potential.

Popular examples of Social Media are:

Facebook
Digg
YouTube
MySpace
Twitter

Social Media & Viral Marketing Services

We will:

Set Up Social Media accounts on numerous Websites (Facebook, Twitter, YouTube, Digg, etc).

Integrate your website/Blog with social media.

Operate your social media account to increase links/"spread the word."

Plan & execute a comprehensive Viral Marketing Campaign tailored to your business and industry.

• E-mail Campaigns We create polished looking e-mail messages and manage subscriber lists, comply with Spam regulations, monitor bounce backs and obsessively track who opened and clicked on what. We even give your missives enough zest and give enough breathing room between dispatches so that customers don't click Unsubscribe. Just allow us to import your list of contacts and create a custom campaign for your company using your logo and colors.

• Web Site Analytics Marketing and advertising your business is important, but it is often hard to measure. Not so with the web. Here you can measure is the number of visitors to your web site and what they have done to get there and while at your site. Web Site Analysis helps you answer key questions: How many people visit your site? Where do they come from? What pages have they looked at? With the information obtained, you can make informed business decisions based on web site traffic and customer usage patterns.

See an Example of a Detailed Report (username: demo password: reports).

While these programs may stand alone, they are best employed in the context of an integrated marketing campaign for your business. There is no one-size program that fits all. Please contact us to discuss your business needs with one of our web-marketing consultants.