RP Design- Marketing, promote, increase number of visitors, web site traffic

When prospective customers for your products or services request information from their favorite sources will your business turn up? Do you have an integrated web and print advertising strategy? Allow our marketing team to make the web site business essential by real-time:

• Attracting Prospective Customers
• Capturing Visitor Behavior
• Feeding back Crucial Marketing Data
• Servicing Existing Clients

Without a marketing plan, your web site may be lost in an ocean of competing sites. If you are uncertain about how popular your web site is, please request our free analysis.

Our web sites are professionally designed to be search engine friendly. We do not use off-the-shelf templates or design with frames that are the kiss of death for search engines. RP Design uses professional tools with the goal of getting your business noticed by the search engines.

A professionally designed site will help you get noticed, but it is not enough. In the age of instant information many companies are turning to the web. To stand out from the crowd, a marketing campaign is needed. Our custom marketing campaign first determines exactly who is your target customer, and then determines the most effective way to attract them to your site. We consult with you to examine your business, its competition and where you want to be positioned. We analyze the traffic to your site -- where it's from and what visitors want. Taking your market goals and budget into account, we develop a program that may include:

• Search Engine Optimization is the first step in your web-marketing program. Customers are driven to the web site by constructing META tag pages that rank high in the eyes of search engines. The effort is continual as more and more sites are listed each day, competing for "top spot" listings.

• Pay for Placement programs have the advantage of quickly routing targeted prospects to your web site. These include:

- Pay-for-Click (local and nationwide):

The web has changed the customer acquisition game for those who sell everything from flowers to fine art. But until local pay-per-click, it has not rivaled the Yellow Pages for dentists, plumbers or other small businesses that rely on local customers. With either pay-per-click, advertisers fork up only when someone actually clicks on the web site listed on the ad. The program impact is immediate - within hours of submitting your application.

- Pay-per-Lead: If your target customer is a small business, this may be the program for you. After enrolling in this program, you receive leads from prospects that are requesting your products or services.

While these programs may stand alone, they are best employed in the context of an integrated marketing campaign for your business. There is no one-size program that fits all. Please contact us to discuss your business needs with one of our web-marketing consultants.

Web Site Analysis: Marketing and advertising your business is important, but it is often hard to measure. What you can measure is the number of visitors to your web site and what they have done to get there and while at your site. Web Site Analysis helps you answer key questions: How many people visit your site? Where do they come from? What pages have they looked at? With the information obtained, you can make informed business decisions based on web site traffic and customer usage patterns.

See an Example of a Basic Report (username:demo password:reports).
See an Example of a Detailed Report (username:demo password:reports).

• Advertising Services If you are simply looking for print services than look below to our recommended printer(s). But if you need an integrated marketing campaign that includes print, Web, E-mail and other media, then we are your one-stop shop for all your advertising needs.

To be effective, your web presence must support all other facets of your marketing campaign as well as your sales efforts. Whether you are new to the advertising process, or a marketing veteran, you will appreciate our focus on quality, consistency and service.

We take the time to discuss your goals, and then we help you avoid the typical, costly mistakes by recommending the best use(s) for your advertising budget. Because of our extensive marketing background, we understand what works, and more importantly, what doesn't!

Call to discuss:

• Web advertising
• Corporate Identity
• Print advertising
• Point of purchase displays
• Brochures and collateral materials
• Coupons
• Direct market campaigns including e-mail, self-mailers and post cards

• Managing E-mail Campaigns We create polished looking e-mail messages and manage subscriber lists, comply with Spam regulations, monitor bounce backs and obsessively track who opened and clicked on what. We even give your missives enough zest and give enough breathing room between dispatches so that customers don't click Unsubscribe. Just allow us to import your list of contacts and create a custom campaign for your company using your logo and colors.

• Print Services To better serve our valued customers, we have combined services with ABC Printing and Mailing. This will allow you to be able to market your new or existing website the complete way. We have chosen ABC for their years of experience and their professional service.

With ABC's ability to design a piece, print it, bind it, and also mail it if needed they are a one-stop shop that far exceeds other companies. Averaging $0.18 in postage for most mailed pieces they are also very affordable for the smallest to the largest advertisements.

You can contact them at:

ABC Printing and Mailing
875 Foxon Road
East Haven, CT 06513

Phone: 203-468-1245
Fax: 203-468-7676

Email: abcprinting@snet.net
Web: abcprintinginc.net