SEARCH ENGINE OPTIMIZATION (SEO)

If you want to get found on the web: if you want to grow your business, SEO can give you the boost you need!

Our process consists of setting goals by defining what success looks like, performing a full scale competitive research phase, and then modifying your site. We will work to:

  • Establish goals for the site
  • Conduct keyword research
  • Add keyword optimized site content
  • Update page titles & meta tags
  • Add internal links throughout site
  • Add quality links from external sites
  • Optimize conversions
  • Embed Schema (see below)

SSL Certificates

Why do you need an SSL certificate? One reason is that search engines favor sites using SSL. Perhaps more important is that any computer in between you and the server can see sensitive information if it is not encrypted with an SSL certificate. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.

For security reasons and HIPPA regulations you should have an SSL certificate attached to your site to make it secure.

Beyond sitemaps: Schema Improved Search Presentation

 
Schema gives online marketers a potential way of increasing traffic to their sites, but our study shows that few of them are currently making use of it to markup information about their pages that could be used to support rich snippets in search results. While over a third of Google search results incorporate, Rich Snippets supported by Schema finds new Searchmetrics study; only 0.3% of websites are making use of the Google approved Schema tool. So very few websites include semantic information in their code, but search engines are designed to look for such and use it if available.

Letting us build schema on your site allows the search engines to unambiguously find Schema.org defined types such as Organization, Location and Person, Products, Events etc. In short, including schema markup in websites will improve SEO. The manual approach includes writing HTML  or Javascript code to mark up individual and organization names, addresses, emails, phone numbers etc. is quite tedious and error prone, so let us do it for you. We will

  1. analyze the content for you,
  2. build the needed schema and
  3. attach it to the page.

Test if your site is easy for the search engines to understand -- http://www.rpdesign.com/schema
 

Contact us to find your way through the SEO maze.