Advertising

PUTTING YOUR WEBSITE TO WORK:1

This article introduces a series of topics, "PUTTING YOUR WEBSITE TO WORK," from RP DESIGN WEB SERVICES, about website basics and the nuts and bolts that make your website work for you.

The Law of Web Attraction

You've got a great looking website!  It's got excellent visuals and engaging copy.  But your website is only part of your online presence. To attract attention and visitors to your site, you need to augment traditional outbound promotion (print ads, TV, radio, e-mail, flyers and mailers) with inbound Web Attraction. That is, ATTRACTING prospects who are looking for what you have, and, once they're at your website, SELLING them your products and services. This flow of qualified visitor traffic results in a continous stream of prospects and leads for your business.

Law of Web Attraction

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A well-designed web site will get noticed, but by itself is not enough to grow the sales pipeline. To stand out from the crowd, you need to augment traditional outbound promotion (newspaper ads, TV, radio, e-mail, etc) with inbound Web Attraction.  That is, ATTRACTING prospects to your web presence and once there SELLING then on products and services.  This flow of qualified visitor traffic results in a continual stream of prospects and leads for the business sales pipeline.