Seventh in a series, from RP Design Web Services, about website basics and the nuts and bolts that make your website work for you.
SEARCH ENGINE OPTIMIZATION: WHAT’S IN IT FOR YOU?
The complicated topic of SEO has filled hundreds of books and articles, and would stuff this blog way beyond capacity, but if we’re talking websites that work, it’s central to the subject. After all, it’s one of the ways to get the people you want to your beautiful website. And it certainly illustrates that you have to put the right content in to get the best results out of your website, because in order to stand apart from your competitors and get the attention of your audience, search engine advertising is a must. Even word-of-mouth referrals use the Internet to look you up. And they can do it because of Search Engine Optimization.