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Facebook Ads Without Paying
One of the hidden features of Facebook is the use of the Virtual Check-In to promote businesses. A Check-In helps a business get noticed because if you do one it appears in the Facebook News Feed of your friends and connections and if you are like most people you have hundreds of them.
Here is a 3-Step Facebook Virtual Check-In:
Look at Your Customer Path
Ever wonder why when you have a superior product do people buy your competitor’s inferior one? The answer may be in your Customer Path.
A customer path is the journey that a person takes to do business with you. For example, they:
Step 1. Hear about you by word of mouth, ads, web searches etc.
Step 2. Go to your website
Step 3. Download a lead generator
How to Show Up on Google Searches
Getting your business to show up on Searches and Maps is a matter of alerting the search engines to your existence. And the search engines get their information by scouring hundreds of directories for local businesses.
For an explanation about how to register with the top 16 directories, click on the button below and begin with the video that the arrow above points to.
Last week, I did a virtual check-in at a Connecticut mattress store and immediately got a call from one of my buddies asking why I was in the store. That’s the power of a Virtual Check In: a notice goes out to all the followers of the person checking in. Since on average each of us has 200 followers, businesses that encourage Virtual Check-in have an unfair advantage.
Keep Customers Updated.
During this troubled time it is even more important for businesses to get their message to customers. We are leaning in to do this service at no cost for any business who needs help.
Your message should say:
- When are we open
- What are our services
- How are we safe
Just call us and we will do the post.
Unless you are really market alert, there’s a good chance that your website content is un-targeted. That is, it talks about what your business does rather than what it can do for clients. Yet with minor content updates, you can make your site "CUSTOMER CENTRIC”. Some examples for a landscaper are:
“Make Your Outdoor world the Envy of your Neighbors” INSTEAD OF “Make your Outdoor World More enjoyable”