Blogs

Welcome to our News page! We love the internet and want to share our enthusiasm about our clients, us, and topics like web design, ecommerce, email, marketing, and other web-related subjects. Enjoy!

Look at Your Customer Path

Look at Your Customer Path

Ever wonder why when you have a superior product do people buy your competitor’s inferior one? The answer may be in your Customer Path.

A customer path is the journey that a person takes to do business with you. For example, they:

Step 1. Hear about you by word of mouth, ads, web searches etc.

Step 2. Go to your website

Step 3. Download a lead generator

How to Show Up on Google Searches

How to Show Up on Google Searches

Getting your business to show up on Searches and Maps is a matter of alerting the search engines to your existence. And the search engines get their information by scouring hundreds of directories for local businesses.

For an explanation about how to register with the top 16 directories, click on the button below and begin with the video that the arrow above points to.

SOCIAL MEDIA MARKETING: Why Use Facebook Virtual Check-in?

Last week, I did a virtual check-in at a Connecticut mattress store and immediately got a call from one of my buddies asking why I was in the store. That’s the power of a Virtual Check In: a notice goes out to all the followers of the person checking in. Since on average each of us has 200 followers, businesses that encourage Virtual Check-in have an unfair advantage.

The Best Ramen Spots Near You

LET'S TALK CONTENT

Unless you are really market alert, there’s a good chance that your website content is un-targeted. That is, it talks about what your business does rather than what it can do for clients. Yet with minor content updates, you can make your site "CUSTOMER CENTRIC”. Some examples for a landscaper are:

“Make Your Outdoor world the Envy of your Neighbors” INSTEAD OF “Make your Outdoor World More enjoyable”

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