PUTTING YOUR WEBSITE TO WORK: 3

Third in a series of topics, "PUTTING YOUR WEBSITE TO WORK," from RP DESIGN WEB SERVICES, about website basics and the nuts and bolts that make your website work for you.

WANT A WEBSITE? NEED CONTENT? DON'T WANT TO WRITE IT?

Content is the heart and soul of your website‒it’s why people visit! They want the visuals to grab their interest, and text  to quickly supply the information they want. Text is a vital part of most websites, and though it frequently takes a back seat when a website is created, it usually works best when it’s designed in along with the images. The amount of copy, the tone it conveys, and the ways in which language is used‒along with visual images‒all help determine the overall user experience. If it’s not interesting or if there’s a problem with readability, it may take less than ten seconds to lose the people who came looking for you.

But content isn’t just for people. Content copy is also what search engines use for listing your site so people can find you. An effective copywriter must navigate between what people find interesting and enjoyable and what’s necessary for computerized search engines to pick up.

If you want a website, don’t be held back by the prospect of having to write! Forget about grammar and spelling–and keywords. We’ll take care of it all for you‒or we’ll edit what you give us. RP DESIGN Web Services, an experienced and innovative web marketing, design, and advertising agency, offers content writing and editing as one of the valuable services available to our clients. We can review what you have, add additional text for new pages, or provide copy for a new or redesigned website. Tell us about your business, your goals, your customers, and your competition. We’ll write your story so it’s interesting for people to read and also useful for search engines. Content helps people find your site, content gets them to stay; and content will lead them to action, whether it’s making a purchase, signing up for a newsletter, or coming back to your website again.

Effective content copy helps make your website work for you!

Next: What’s the Big Deal About Design?

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