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PUTTING YOUR WEBSITE TO WORK: 9: MORE ABOUT MOBILE
Ninth in a series about website basics and the nuts and bolts that make your website work for you.
MORE ABOUT MOBILE
Do you access the Internet on a mobile device? If so, you’ve got a lot of company, as you can read in my last post about mobile websites. And it’s a growing phenomenon. Smartphones and tablets are driving huge numbers of visitors and shoppers to websites; and the number is increasing at a rapid rate.
If they are not already doing so, businesses with websites (isn’t that nearly all of them these days?) will have to address their needs regarding mobile websites–which are accessed by portable devices such as smart phones and tablets. Mobile device users expect more speed and ease of navigation: smartphone users want to use their thumbs for website navigation! And then there is responsive web design (RWD) used to create websites that adapt to to whatever device they’re being viewed on, whether portable or desktop.
Some features of a well-designed mobile website are:
- big navigation buttons
- clear, clutter-free design
- a simple interface
- easy contact button for phone or email
- extremely fast-loading pages
- coupons, if appropriate. They have a much higher redemption rate from a mobile device than from a print ad.
Is your website mobile–ready? If you’re interested in how your current website shapes up speed-wise, send me a note at firstname.lastname@example.org.
Next: There’s a Method to Mobile . . .